Top 5 Business Apps Performance in Colombia Q4 2022

In Q4 2022, the top 5 business apps in Colombia demonstrated distinct trends in downloads, revenue, and active users. Here’s a closer look at how each app performed during the quarter.

LinkedIn: Network & Job Finder saw a relatively stable performance in weekly revenue, peaking at around $14.6K in late September and experiencing slight fluctuations throughout the quarter. Weekly downloads remained consistent, with a notable peak of approximately 21.7K in mid-October. However, weekly active users showed a slight decline from around 405.9K to 374.4K by the end of December.

Adobe Acrobat Reader: Edit PDF experienced moderate weekly revenue, maintaining an average around $2.8K, with minor peaks and troughs. Downloads showed a significant peak at the end of October, reaching about 32.2K, before stabilizing around 19K by December. Weekly active users saw a gradual decline, starting from over 1M and ending at approximately 946K.

ScanGuru: Document PDF Scanner experienced a notable drop in weekly downloads, starting from 1.6K in late September and dropping to as low as 51 in late October, before slightly recovering to around 285 by the end of December. Revenue also showed a decreasing trend, dropping from $1.9K to around $1K. Active users followed a similar pattern, declining from 1.8K to about 532 by the end of the quarter.

Zoom Workplace started strong with weekly downloads peaking at 56.6K in late October but gradually declined to approximately 17K by the end of December. Revenue saw minor fluctuations, peaking at $1.7K in mid-October, and then dropping to about $819 by the end of the quarter. Active users also decreased significantly, from around 682.9K to 300.2K.

iScanner: PDF & OCR Scanner maintained steady weekly downloads, with minor fluctuations around 1.1K in October, but saw a decline to approximately 511 by the end of December. Revenue showed a slight downward trend, starting at $1.4K in late September and ending at around $765. Active users also decreased from 1.5K to about 983 by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.